BRAVO's Market Analsys

Home Mission Statement Organization and Management Services Market Analysis Forms Locations Contact Us

TARGET MARKETS

The Hispanic community is BRAVO's key target group. It is virtually the only firm in Southern California to capture and successfully market tax and related financial services to the Hispanic community.

BRAVO targets the fast growing Hispanic general and business community. BRAVO's most effective strategy includes its joint venture partner, Palmer Financials. Together, both have targeted regional expansion opportunities throughout the US. Immediate areas of growth are:

     - Miami, and its surrounding areas.
     - Denver, and its surrounding areas.
     - Southern California.

Not only do these areas represent mass business markets but also have the highest concentration of Hispanics in the US. In each area, BRAVO will establish its presence and begin a regional office concept. Each office is staffed with key personnel who are bilingual and have experience in tax and financial services. The main marketing campaign is through word of mouth referrals and radio advertising in association with Palmer Financial.

	-	Small/Medium size businesses for tax prep, incorporations, bookkeeping, payroll, other accounting, misc. consulting.
	-	Individuals/Walk-in clients for tax prep, bookkeeping, and real estate business.

SALES & MARKETING STRATEGIES

BRAVO sees greater strength in a smaller office concept each serving approximately 1000 clients. AS client counts per office approach 1000, BRAVO will open additional offices in that region. BRAVO has seen average revenues in the early years of an office at $250 per client. Given the growth in its Partner Program and joint venture, BRAVO believes revenues will grow to $600 per client. The BRAVO staffing program requires 3 full-time employees at each office. During peak tax season, each office will bring in 6 additional tax specialists.

CEO, Flavio R. Bravo and VP of Business Development, Leo D. Bravo currently co-manage the Sales & Marketing team. BRAVO has firm joint agreements with Palmer Financials to co-market and use Palmer sales and marketing currently in place to expand BRAVO's presence in the Hispanic community.

Beyond 1000 clients it becomes very difficult to manage with current staffing levels in the plan. The Hispanic community likes the personal attention BRAVO provides in smaller office settings. A key to the sales strategy is to grow the business one client at a time. Word of mouth, loyalty and trust are key bridge builders in the Hispanic community.

BRAVO stands alone in its target market, the Hispanic community, in the tax prep/audit business services. Its Tax Smart University program for initial and continuing education is the most comprehensive in the industry. It exceeds California CTEC requirements and goes beyond any requirement in any state in the USA. While most states do not regulate the tax prep sector, BRAVO strongly believes in being the best educated in the marketplace as a key strategy for achieving its high customer retention goals. Flavio Bravo, the company founder believes that the best quality service can only be achieved by being the best-educated professionals in the industry.

The Hispanic population is growing 20% faster than the non-Hispanic population. Hispanic owned businesses are multiplying at a rate 3 times faster than that of all US Firms. Currently 36 million Hispanics live in the United States representing 14% of the total population. The purchasing power of this group alone is over $500 Billion. By 2010, there will be 42 million Hispanics in the US based on growth projections. Purchasing power will reach over $1 Trillion.

BRAVO has chosen to target Los Angeles, Miami and Denver. These are regions of high Hispanic population density and growth.

The Southern California market and the metropolitan areas of such major US cities as: Miami, Chicago, Denver, and New York City represent the main focus areas and highest concentration of Hispanic communities. BRAVO has targeted the Los Angeles market in its start up phase as there over 7 million Hispanics living in the LA area. Over 75% of BRAVO's clients represent the middle-income pool averaging $35,000 to $50,000 annual household incomes.

COMPETITION

There are only two major players at a national office level. HR Block serves 21 million customers worldwide and Jackson Hewitt, a division of Cendant Corporation.

However, BRAVO is the only firm successfully marketing tax/audit/financial services to its Hispanic client base as evidenced by its high customer retention and growth rate.